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By: Kenn Dixon, M.A., CDMP, APR Organizations don’t fail because of bad intentions—they fail because they stop adapting. The phrase “We’ve always …

By: Kenn Dixon, M.A., CDMP, APR Relevance doesn’t mean copying trends—it means understanding your audience’s world and speaking into it naturally. Leaders …

By: Kenn Dixon, M.A., CDMP, APR Data proves your impact, but emotion sells it. That does not mean abandoning facts; it means …

By: Kenn Dixon, M.A., CDMP, APR Leaders love to talk about how amazing their organization is, but here’s the twist: the more …

By: Kenn Dixon, M.A., CDMP, APR Content only works when it gives people something they want. Yet many organizations still treat social …

By: Kenn Dixon, M.A., CDMP, APR Mass emails are the communication equivalent of spraying perfume into a room and hoping someone smells …